Sweet Briar Marketing Commentary

14 Apr

Investigative Article Question

14 Apr

Anna Politkovskaya

12 Apr

Stetson Kennedy Unmasks the Klan and Ralph Nader exposes unsafe vehicles

25 Mar

For next time you’ll be reading an excerpt from Stetson Kennedy’s The Klan Unmasked. Check out our Youtube channel for some videos on the KKK. One of them in particular is pretty disturbing, as I’m not sure if it is supposed to be ironic or serious.

The one below doesn’t have sound, but it is visually stunning.

You’re also reading the original article that sparked Ralph Nader’s book Unsafe at Any Speed.  Check out the Youtube playlist for today’s class for more on Nader and Kennedy.

How Long Does it Have to Be?

21 Mar


Check out this interview from WNYC on the future of Long-Form Journalism in a world obsessed with brevity


Pro-Publica managing editor Steve Engelberg and Frontline’s Raney Aronson discuss how to do long-form storytelling in a short attention span world. They’ll debate whether or not the Internet really has shortened readers’ attention spans, how new technologies could contribute to a revitalization of the form, and the all-important question of who will actually pay for these longer, more labor-intensive pieces.

Guidelines for Investigative Article Proposals

10 Mar

A one-page (500-600 word) proposal describing the topic for your investigative article will be due the first class back from break.  I know that plans can and do change, especially as you begin the research process, so you will not be wedded to this proposal.  However, planning ahead is key to writing an investigative article.

So, the proposal should include 1.) a brief description of the issue, problem, or question that the article is seeking to investigate.  2.) A statement about why you think this is a topic worthy of investigation, and 3.) A list of sources you will need to interview and consult in order to responsibly investigate the issue.

This should be turned in via Dropbox by the first class back after break.

Spring Break Traveller’s Beware

8 Mar

Spring Break is a mere week away giving Sweet Briar ladies a ten day break to relax and revive before the weeks start crunching in for the closing of Spring Semester. Regardless of if  you are driving or flying home or on vacation you are going to be faced with some financial changes.  Gas prices have reached above three dollars for the first time in years. Government officials and airline companies are trying to close up traveler loop holes and avoid baggage fees with carry-on luggage and upping check-on prices once again.

If you are trying to fit your ten days worth of gear into your carry-on bag you may think you are saving money by avoiding check on fees. The truth is it is costing you time getting through check points and costing our government close to $260 million annually on security checks.

Now questions are rising about what to do with this airline dillema, Should they lower prices and increase taxpayers fees? Are the airlines going to profit from these price changes? Is this only going to make things more complicated?

So whether you are planning a road trip or a flight across the country prepare for these appalling changes.